Problem solving for premium design solutions. Senior Creative.
I love photography and The National Gallery of Ireland so this was an extremely enjoyable project for me as Art Director and Identity Creator, working with choosing the images and the National Gallery team was so much fun!
The concept of this identity was development (alluding to the development process in photography and also the development of the collection - Irish photographers and international photographers with the subject matter of Ireland).
The alt Gothic typeface used has an almost ‘newspaper’ feel to it, introducing the exhibition as a documented story through the artistic medium of photography, as many topics and subjects are addressed throughout the collection. Classic sans-serif and strong typeface which conveys a sense of fortitude and resistance, hinting at the history of Ireland and it’s struggles. Hartmann’s ‘Dublin, 1964 (Night Scene)’ evokes a sense of intrigue, in using this almost voyeuristic photo you are led to believe that in this exhibition, you will find the beauty of what Ireland was and is. It’s simplicity lends itself to the ‘development’ effect I used on the lettering; the subtle gradient echoes the development of the photographs. As the photos develop the story is told - the ‘VIEW’ we are talking about is solid in colour (or fully ‘developed’) as this is the story we wish to tell. For ‘View of Ireland’ exhibition, It’s a story about Ireland and in parts, the capacity of Ireland to withstand great force / pressure.
There is a variety of ways to show the identity. Almost like an announcement / an old flyer. The cinematic feel that emerged adds to the romanticism - the stark contrast between the image and the text adds to the intrigue and the hint towards the developing collection; this is a budding stage of the collection there is ‘more to come’ - creates a sense of excitement.
Identity Designer, Art Director. Vermillion Design