Problem solving for premium design solutions. Senior Creative.
I really loved this project. The concept for this identity is pausing time/capturing a moment.
For the actual motif, I took inspiration from the camera lens; the optical device that consists of a curved material that allows light to pass through it. Capturing a moment yet allowing it to pass through time, such is the message of the two chosen photos from this collection. The circle/dot symbolises the pause in time.
The juxtaposition of the circle, with the fluid movement of the dancer/couple in the photographs successfully portray a ‘captured’ ‘moment in time’. Time is a bemusing concept, so to capture a moment of it through photography is almost magical. When we bring the final elements; the title and the line to focus (again relating back to the technical aspect of photography; focus, aperture, composition) we complete the process every photographer goes through. This identity is very much about telling a story and wanting to know more.
Over 50 years ago, pioneering collectors Beaumont and Nancy Newhall assembled an impressive selection of works spanning the history of photography.
Curated by Anne Hodge and Sarah McAuliffe, National Gallery of Ireland.
Identity Designer, Art Director. Vermillion Design